One of the strangest, yet most popular landmark attractions in San Luis Obispo is Bubblegum Alley. This anomaly is set in the heart of Downtown San Luis Obispo, known for its scenic babbling creek, tree-lined streets, boutiques, unique cafes and family-friendly attractions like Thursday night Farmers’ Market or Mission San Luis Obispo de Tolosa.

Yet there it stands, a hidden gem tucked away in a small alley right off Higuera Street, between Broad and Garden Street. This narrow alleyway invites visitors to partake in an unusual rite of passage: creating chewed bubblegum graffiti.

For the squeamish, the germophobic, and anyone haunted by the memory of finding gum under their middle school desk, consider yourselves fairly warned. The extent of accrued bacteria sticking to the 15-foot-high walls along with the millions of pieces of chewed and spit out strands of multicolored gum, is unknown but don’t let this deter you.

Although the origin story of Bubblegum Alley is a little “sticky,” this landmark attraction became well established by the early 1970s.  Since there is no stopping its organic growth, you may as well participate in this slightly gross movement. Grab a gumball at local Powell’s Sweet Shoppe and create your mark on Bubblegum Alley. Appreciate the communal art form for what it is and stick your unique stamp on San Luis Obispo.

Take a selfie in front of the wall to document this socially accepted form of vandalism. But don’t get too close, or you may make the unfortunate mistake of swiping your cheek along the wall, letting it leave its mark on you!

After surviving Bubblegum Alley, reward yourself with a pizza and pint of craft beer from Blast 825 or a double scoop from Doc Burnstein’s Ice Cream Lab. No matter what you do, we know the memories you make in San Luis Obispo will be sure to stick.


Between 733 and 737 Higuera Street in San Luis Obispo

Bubblegum Alley in the News

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