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Itinerary
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Located halfway between San Francisco and Los Angeles, San Luis Obispo lies nestled between the rolling hills and coastline, featuring with a lively downtown, growing arts and culture scene, thriving wine country, and welcoming community. With its down-to-earth culture and laidback vibes, visitors are truly present and cherish every moment.

Experience our 360° digital experience and explore all that San Luis Obispo has to offer, because now is the time to be here. Prepare to take in the must-see sights of SLO, inspiring you to plan your next getaway.

Experience San Luis Obispo in 360 degrees - be here.

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San Luis Obispo allows people to escape their day-to-day life and just be. Explore ways that you can be bold, be inspired, be happy, and be so much more in SLO.

 

Two cyclists climbing up Perfumo Canyon

Be bold

In San Luis Obispo, we encourage you to be bold here and truly experience this paradise’s playground. Full of activities to get your adrenaline pumping and make you feel rejuvenated, San Luis Obispo is the ideal California getaway. When visiting SLO, embrace its welcoming culture and laidback lifestyle, allowing you to truly be yourself. With so many fun things to do and round-the-clock events, you’ll never be at a loss for what to do.

Pottery class at Anam Cre in San Luis Obispo

Be inspired

Whether it’s exposure to the city’s ever-growing arts and culture scene or the incredible outdoor adventures and panoramic views, SLO serves as a muse for many visitors. Full of craftsmen, musicians, outdoor enthusiasts, and more, San Luis Obispo offers visitors one-of-a-kind, inspiring experiences that will make you want to visit again and again. Discover the limitless opportunities that await in San Luis Obispo and be inspired here.

A meal at Downtown SLO Farmers' Market

Be happy

Named the Happiest City in America by Oprah, San Luis Obispo makes sure that, above all else, visitors are happy here. Filled with charming streets and friendly faces, you can expect to feel your best when vacationing to San Luis Obispo. Discover the variety of fun-filled activities you can enjoy during your visit today.

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